Last updated: September 2026
Active Electronics plc (“Active Electronics”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, make an enquiry, become a customer or supplier, apply for a position with us, or otherwise interact with Active Electronics.
It also explains your rights under applicable data protection law.
1. Who We Are
Active Electronics plc is a supplier of electronic and electro-mechanical components, assemblies and associated supply chain solutions.
For the purposes of UK data protection law, the data controller responsible for your personal data is:
Active Electronics plc
Unit 6, The Valley Centre
Gordon Road
High Wycombe
Buckinghamshire
HP13 6EQ
United Kingdom
Company Number: 01531348
VAT Number: GB 342 8601 64
Telephone: +44 (0)1494 441414
Email: enquiries@active-electronics.co.uk
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.
2. Personal Information We Collect
The personal information we collect will depend on how you interact with us.
We may collect and process the following categories of personal data:
Identity and Contact Information
This may include:
- your name;
- job title;
- company or organisation;
- business address;
- email address;
- telephone or mobile number; and
- other contact information you provide to us.
Enquiry and Communication Information
When you contact us, request information, submit an enquiry or communicate with our team, we may collect:
- the information contained in your enquiry;
- products or services you are interested in;
- quotation or sourcing requirements;
- correspondence between you and Active Electronics;
- records of telephone calls, meetings or other communications where appropriate; and
- any additional information you choose to provide.
Customer and Supplier Information
If you are a customer, prospective customer, supplier, manufacturer, business partner or other commercial contact, we may process information including:
- company and contact information;
- quotation and order details;
- purchase history;
- delivery information;
- account information;
- invoices and payment records;
- contractual information;
- customer or supplier account references;
- technical or product requirements; and
- records of our business relationship.
Website and Technical Information
When you use our website, we may automatically collect certain technical information, including:
- IP address;
- browser type and version;
- device type;
- operating system;
- approximate location derived from your IP address;
- pages viewed;
- time and date of visits;
- referring website;
- time spent on pages; and
- information collected through cookies and similar technologies.
Marketing Information
We may collect information about:
- your marketing preferences;
- whether you have subscribed to communications from us;
- your interactions with marketing emails or other communications; and
- your areas of product, sector or service interest.
Recruitment Information
If you apply for a job or submit information to our careers team, we may process:
- your name and contact details;
- CV or résumé;
- employment history;
- education and qualifications;
- professional experience;
- references;
- information provided during the recruitment process; and
- other information you voluntarily provide as part of an application.
Where necessary and permitted by law, recruitment information may also include information required to assess your right to work or suitability for a particular position.
3. How We Collect Your Personal Information
We may collect personal information directly from you when you:
- contact us by telephone or email;
- complete a form on our website;
- request a quotation;
- enquire about a product or service;
- place an order;
- communicate with our sales or technical teams;
- subscribe to marketing communications;
- attend an event, exhibition or meeting with us;
- apply for employment;
- communicate with us through social media or other business platforms; or
- otherwise conduct business with Active Electronics.
We may also receive information from third parties, including:
- manufacturers and franchise partners;
- suppliers;
- distributors;
- business partners;
- publicly available business sources;
- professional networking platforms;
- credit reference or due diligence providers where appropriate; and
- our group companies and subsidiaries.
We may automatically collect technical information when you use our website through cookies, server logs and similar technologies.
4. How We Use Your Personal Information
We may use your personal information to:
- respond to enquiries;
- provide quotations;
- process and fulfil orders;
- provide products and services;
- manage customer and supplier accounts;
- communicate about products, orders and services;
- provide technical and sales support;
- source products and components;
- manage our relationships with manufacturers and business partners;
- administer contracts;
- process invoices and payments;
- maintain business and transaction records;
- manage our supply chain;
- improve our website, products and services;
- understand how visitors use our website;
- protect our website and IT systems;
- prevent fraud and other unlawful activity;
- comply with export control, sanctions, anti-bribery, anti-money laundering and other legal or regulatory obligations where applicable;
- send relevant business and marketing communications where permitted;
- manage recruitment and employment applications;
- establish, exercise or defend legal claims; and
- comply with our legal and regulatory obligations.
5. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on the following lawful bases:
Contract
We may process your information where it is necessary to enter into or perform a contract with you.
This may include processing information in connection with quotations, orders, purchases and the provision of products or services.
Legitimate Interests
We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
Our legitimate interests may include:
- operating and developing our business;
- managing customer and supplier relationships;
- responding to business enquiries;
- providing customer service;
- maintaining accurate business records;
- improving our website and services;
- protecting our business and IT systems;
- preventing fraud;
- understanding our customers and markets; and
- marketing relevant products and services to business contacts where permitted by law.
Legal Obligation
We may process personal information where necessary to comply with a legal or regulatory obligation.
This may include tax, accounting, export control, sanctions, regulatory and law-enforcement requirements.
Consent
Where required, we may process information based on your consent.
For example, consent may be used for certain forms of electronic marketing or non-essential cookies.
Where we rely on consent, you may withdraw your consent at any time.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
6. Marketing Communications
We may use your contact information to provide you with information about products, manufacturers, services, company developments and other information that we believe may be relevant to your business.
We will only send electronic marketing communications where we have an appropriate lawful basis and where doing so complies with applicable electronic marketing and privacy legislation.
You can opt out of marketing communications at any time by:
- using the unsubscribe option contained within a marketing email; or
- contacting us directly.
Opting out of marketing communications will not prevent us from sending necessary service, order, account or other transactional communications.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Cookies are small files stored on your device that enable websites to recognise your browser and remember certain information.
We may use cookies for purposes including:
- enabling essential website functionality;
- maintaining website security;
- remembering user preferences;
- understanding website traffic and usage;
- analysing website performance; and
- supporting marketing activities where applicable.
Some cookies are essential for the website to function and may not require consent.
Where required by law, analytics, advertising or other non-essential cookies will only be used after you have provided your consent.
You can manage your cookie preferences using the cookie controls provided on our website, where available, or through your browser settings.
For further information, please refer to our Cookie Policy, where applicable.
8. Sharing Your Personal Information
We do not sell your personal information.
We may share personal information where necessary with trusted third parties, including:
- other companies within the Active Electronics group;
- manufacturers and franchise partners;
- suppliers and subcontractors;
- logistics and delivery providers;
- IT and hosting providers;
- CRM and business software providers;
- email and communications providers;
- website analytics providers;
- payment and financial service providers;
- professional advisers, including accountants, auditors and lawyers;
- insurers;
- regulatory authorities;
- law enforcement agencies; and
- other organisations where disclosure is required by law.
We require service providers processing personal information on our behalf to protect that information and use it only for authorised purposes.
We may also disclose personal information in connection with a merger, acquisition, restructuring, sale of assets or other corporate transaction, subject to appropriate safeguards.
9. International Transfers
Active Electronics operates internationally and works with customers, suppliers, manufacturers and group companies in different countries.
As a result, personal information may sometimes be transferred outside the United Kingdom.
Where personal information is transferred to a country that has not been recognised as providing an adequate level of data protection, we will take appropriate steps to protect the information in accordance with applicable data protection law.
Depending on the circumstances, these safeguards may include:
- the UK International Data Transfer Agreement;
- the UK Addendum to approved standard contractual clauses;
- another legally recognised transfer mechanism; or
- another applicable exemption or safeguard permitted by data protection law.
We may also transfer information to countries that have been formally recognised by the UK as providing an adequate level of protection.
10. Data Security
We take appropriate technical and organisational measures designed to protect personal information against:
- unauthorised access;
- accidental loss;
- misuse;
- alteration;
- disclosure; and
- destruction.
Access to personal information is restricted to employees, contractors and other authorised parties who have a legitimate business need to access it.
We also maintain appropriate procedures for responding to suspected personal data breaches and will notify the relevant regulator and affected individuals where legally required.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting and reporting requirements.
The appropriate retention period will depend on factors including:
- the type of information;
- the nature of our relationship with you;
- the purposes for which the information is processed;
- applicable legal or regulatory requirements;
- potential legal claims; and
- our legitimate business requirements.
Where personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with our data retention practices.
12. Recruitment
If you apply for a position with Active Electronics, we will use the information you provide to assess your application, communicate with you and manage the recruitment process.
We may share relevant information with employees or service providers involved in recruitment.
Where appropriate, we may also conduct checks necessary for a particular role, subject to applicable law.
If your application is unsuccessful, we may retain your application information for a reasonable period after the recruitment process to deal with queries or legal obligations and, where appropriate and permitted, to consider you for future opportunities.
13. Third-Party Websites
Our website may contain links to websites operated by manufacturers, suppliers, business partners and other third parties.
Third-party websites have their own privacy practices and policies.
Active Electronics is not responsible for how third-party websites collect or process personal information.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
14. Social Media
We may maintain profiles on social media and professional networking platforms.
If you interact with us through these platforms, both Active Electronics and the relevant platform may process information relating to your interaction.
Your use of those platforms is also subject to the privacy policies and terms of the relevant platform provider.
15. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
Right of Access
Request confirmation of whether we process your personal information and obtain a copy of the information we hold about you.
Right to Rectification
Ask us to correct personal information that is inaccurate or complete information that is incomplete.
Right to Erasure
Ask us to delete your personal information in certain circumstances.
This right is not absolute, and we may need to retain certain information where we have a lawful reason to do so.
Right to Restrict Processing
Ask us to restrict the processing of your personal information in certain circumstances.
Right to Object
Object to processing based on our legitimate interests in certain circumstances.
You also have the right to object at any time to the use of your personal information for direct marketing purposes.
Right to Data Portability
In certain circumstances, ask us to provide personal information you supplied to us in a structured, commonly used and machine-readable format or transfer it to another organisation.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw that consent at any time.
Rights Relating to Automated Decision-Making
You may have rights relating to decisions based solely on automated processing where those decisions produce legal or similarly significant effects.
We do not intend to make solely automated decisions producing legal or similarly significant effects about website users unless we inform you otherwise.
16. Exercising Your Rights
If you wish to exercise any of your data protection rights, please contact us using the contact details in this Privacy Policy.
We may need to request additional information to confirm your identity before responding to your request.
You will not normally be required to pay a fee to exercise your data protection rights. However, applicable data protection legislation may allow us to charge a reasonable fee or refuse to act on requests that are manifestly unfounded or excessive.
We will respond to valid requests within the timeframe required by applicable data protection law.
17. Complaints
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address your concerns.
You also have the right to make a complaint to the UK’s data protection supervisory authority:
Information Commissioner’s Office (ICO)
Further information about your rights and how to make a complaint is available from the ICO.
18. Children’s Privacy
Our website and services are intended primarily for businesses and professionals and are not directed at children.
We do not knowingly seek to collect personal information from children through this website.
If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to delete it where required.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- our business operations;
- our website;
- the technologies we use;
- legal or regulatory requirements; or
- the way we process personal information.
The latest version will be published on this website and the “Last updated” date at the top of this Privacy Policy will be amended accordingly.
We recommend reviewing this Privacy Policy periodically.
20. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your personal information is handled, please contact:
Active Electronics plc
Unit 6, The Valley Centre
Gordon Road
High Wycombe
Buckinghamshire
HP13 6EQ
United Kingdom
Telephone: +44 (0)1494 441414
Email: enquiries@active-electronics.co.uk
Company Number: 01531348
VAT Number: GB 342 8601 64